I couldn't resist posting this...
At Expectra we are heavily focused on SEO, but it's a skill that is definately learnt over time. I was discussing with an employee today their overuse of the <h1> CSS tag. It was well intentioned, but definately a no-no. Google considers the overuse of heading tags as Black Hat SEO and can penalise website rankings for it.
So I told her, "What you are doing there is Black Hat SEO, but what we need to focus on is White Hat SEO." She didn't miss a beat in her reply: "I like my Black Hat; it's slimming!"
Tuesday, January 26, 2010
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